NEW OPPORTUNITIES FOR YOUTH

SMM and Mobilography – Today's Project

Quality content is very important for people who consume media information, says Bobur Karimov, deputy editor-in-chief of the internet site “Anhor.uz”. Terms like SMM and Mobilography have entered the media language.

Young people are very interested in these directions. The reason is that both directions are a source of income for young people.

The Media Week taking place in Fergana has clearly shown how much young people's minds and capabilities have changed with the times. Today, training sessions are being held with them in the fields of SMM and Mobilography.

So, why is there such great interest in SMM and Mobilography?

An SMM specialist manages pages on networks like Instagram, Telegram, Facebook, TikTok, prepares advertisements and posts, strives to increase the audience, promotes a brand, organization, or individual on the internet, and creates a content plan.

Mobilography, on the other hand, is the art of taking photos and videos and editing them with a smartphone. A mobilographer edits the photos and videos taken on their phone, working with lighting, framing, and sound. These aspects distinguish it from the blogosphere.

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For what reason? Young people are learning the field based on artificial intelligence tools and advanced technologies. In practice, they are making their prepared advertising products interesting and reliable for the general public, says Bobur Karimov.

Currently, media employees and bloggers are preparing content using their phones, even without professional cameras. This is because international organizations and companies looking to do business are increasingly entering Uzbekistan. Local entrepreneurs are also promoting their products through the blogosphere and blogging, alongside mass media, to advertise their goods, and mobilographers and SMM specialists have been involved in this process.

The Media Week in Fergana clearly showed that there are many young people working in various formats not only in SMM or Mobilography but also in mass media and social networks.