THE PRESS SECRETARY IS NOT THE HEAD'S LAWYER

O'zA лавхаси

Today, a special training was organized at the Expo Center within the Eco City of Fergana region, as part of Media Week, with the participation of media representatives, bloggers, and press secretaries of all organizations in the region.

Дониёр Солиев

During the event, Doniyor Soliyev, chief specialist at the Center for Content Preparation for Mass Media under the Presidential Administration, provided participants with a detailed understanding of the true responsibilities of a press secretary.

He emphasized that the head of the information service is not an advocate for the organization's leader or an accomplice hiding corrupt situations. The head of the information service serves as a crucial bridge between the organization, which works systematically with mass media, and the public.

The training highlighted that the primary task for press secretaries is not to conceal criticism or problems, but to focus on the issue itself and openly address it before it is covered by a journalist or blogger. It was also stated that such an approach would increase the effectiveness of activities and lead to high evaluation was said.

Following this, participants attended engaging lectures on laws regulating the information sector, principles of openness, and criteria for evaluating the effectiveness of information services. Mutual discussions were organized.

In parallel, practical sessions on modern media and artificial intelligence technologies were conducted for bloggers.

Trainer Jaloliddin Mirzayev emphasized that the media landscape is changing very rapidly today, and new platforms based on artificial intelligence are opening up great opportunities for bloggers and content creators.

According to him, while many have heard about these technologies, the ways to use them effectively have not yet been sufficiently studied. The Content Center has developed new systems and practical approaches precisely in this direction.

At the event, young people were given important insights into identifying fake news and enhancing their knowledge in SMM, mobilography, and blogging. Information about free media courses organized in Fergana was also presented.

Jaloliddin Mirzayev stated that the Debut club, specializing in vlogging and blogging, and the Aura uz platform have been established, featuring quality photo and video materials about various regions of Uzbekistan. The opportunity to use all content for free has been created.